15 Quick Ways to Boost Your Personal Promotion

Much of a Realtor’s success depends on personal promotion, says industry trainer Mark Leader. The bottom line: If no one knows who you are, how will you get any business?

Here’s Mark Leader’s 15 Tips for Personal Promotion:

1. Put your picture on everything.
2. Maximize your investment in your company.
3. Use the word “we” instead of “I.”
4. Look happy.
5. Use a full-body photo.
6. Use heavier stock paper.
7. Highlight your name.
8. Always ask to see a final proof of ads.
9. Create a tagline.
10. Be consistent.
11. Use holidays.
12. Use an emotional message.
13. Ask for referrals.
14. Take advantage of statistical information.
15. Create value with your marketing pieces (calendar, recipes, to-do lists, etc.).

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Copyright © 2008 RE/MAX International Inc. 7/21/08

Positioning your company’s brand in a way that shows your unique marketing advantages wins the minds and hearts of your prospects. Put together your marketing presentation and practice each part until you are able to demonstrate the benefits of every portion. If you don’t believe you and your company are the right choice, no one will! The word for the week is PROSPECT! The FSBOs and Expireds need us!

Click here to download Leader\’s Light Session 4 PDF

Ryan Reed
Olathe, KS

If you’re following what we are learning, you will have scheduled 6 marketing presentation appointments. Are you on track for your goals? If so, take time to celebrate your successes. If not, review the Leader’s Cycle (session 1) and find out which step is being missed/weak. Are you allowing negative thinking and doubts to hold you back? Ask, believe and receive! Let’s make this a spectacular week. If everyone focuses on that goal, we’ll all benefit.

Click here to download Leader\’s Light Session 3 PDF

Ryan Reed
Olathe, KS

What an exciting session, chock full of vital steps to move the prospect from thinking of selling to the marketing presentation appointment. When you pay special attention to what was taught in this session, you’re going to raise your ratio of appointments attended to listings signed. That’s the key to real estate. Each week the stats will continue to climb. Go get ‘em!

Click here to download Leader\’s Light Session 2 PDF

Ryan Reed
Olathe, KS

Unknown
RealtySouth

When starting this class back in April, I was full of nervous excitement. Will I benefit from this 9-week course? Will Mark effectively communicate his message in a manner that I can apply? One message presented itself…If it is to be, it’s up to me.

Mark has successfully lived what he teaches, and now effectively communicates his life and business lessons, in a manner that is easily applied to daily living. Mark’s teachings have given me a confidence far above my anticipation. Thank you, Mark for educating, and equipping me with the right tools.

You are a cut above!

Deb Long - Realtor
RealtySouth – Hwy. 280
Birmingham, AL – 205-991-8880

Mark Leader’s 10 Secrets to a Successful Open House

Here’s a look at successful open houses contributed by real estate trainer and ATOD speaker Mark Leader

Top 10 Open House Tips

1. Judge an open house candidate on salability. Is it priced right, in good condition and in a high traffic area? 
2. Promote it. Let the whole world the house is open for inspection. Some avenues:
   • MLS notices
   • Newspaper ads
   • Postcards to neighbors
   • Alerts to buyer’s agents, especially those who work the neighborhood
   • Letters to buyers on file
   • Directional signs
   • Web sites

    

3. Have the sellers create the right atmosphere - it’s up to the sellers to make sure the house is spit-polished and shined. 
4. Ask the sellers to leave. 
5. Don’t jump on people as they walk in the door. Give them time to look around. 
6. Don’t reveal the price when people come through the door. Instead, ask the potential buyers to look at the house and determine what the price should be. Later, you can go back to the homeowners and tell them what the public is saying about the value of the house. 
7. Register all buyers. If they’re not willing to sign in, they shouldn’t be allowed to come inside. It’s a safety measure for the agent, the seller and the other visitors. 
8. Be focused on finding prospects. Ask “Do you own your home or are you renting?” Offer to work with them if they don’t have an agent. 
9. Follow up on all leads immediately after the open house. 
10. Encourage all offers: Any offer is better than no offer at all.

Comment on this story
E-mail your thoughts to editor@remax.net. Please include your name, RE/MAX office, city and state. Comments will be added below.

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Copyright © 2008 RE/MAX International Inc. 6/30/08

The Leader’s Choice course is well worth the money & time.

Nina Kingery - Realtor
RealtySouth – Vestavia
Birmingham, AL – 205-979-6400

Carla Boettner - Realtor
RealtySouth – Mountain Brook Euclid
Birmingham, AL – 205-879-6330

Lynn Coffey - Realtor
RealtySouth – Vestavia
Birmingham, AL – 205-979-6400