Real Estate Sales Training with Leader's Choice
Mark Leader Courses Real Estate Training

Edmonton Open - Edmonton, AB - Session 8 - Leader’s Light

November 29, 2007

Dear Leaders:

After this session you may be feeling excited, tongue tied and perhaps a bit fearful that you will not be able to master objection handling as well as you need to. I didn’t always sound as proficient as I do now. What made the difference? What always does… drill, practice and rehearse. This week find a partner and role play until you feel confident and competent. Don’t allow fear to stop you from confronting head on the most common stalls and objections. If you are going to move a prospect from a, “Perhaps,” to a, “Yes,” competency in objection handling is the key.  Click here to download Leader’s Light Session 8 PDF

You have one more week to reach the goal you set at session one. If you’ve achieved it already, BRAVO; if not, it is never too late. Go for it, gang!

Dwayne Groome



Calgary Open - Calgary, AB - Session 8 - Leader’s Light

Dear Leaders:

After this session you may be feeling excited, tongue tied and perhaps a bit fearful that you will not be able to master objection handling as well as you need to. I didn’t always sound as proficient as I do now. What made the difference? What always does… drill, practice and rehearse. This week find a partner and role play until you feel confident and competent. Don’t allow fear to stop you from confronting head on the most common stalls and objections. If you are going to move a prospect from a, “Perhaps,” to a, “Yes,” competency in objection handling is the key.  Click here to download Leader’s Light Session 8 PDF

You have one more week to reach the goal you set at session one. If you’ve achieved it already, BRAVO; if not, it is never too late. Go for it, gang!

Dwayne Groome



Short on Sales Doesn’t Equal Going After Short Sales

November 28, 2007

by Marylyn Schwartz

Ever hear the expression, “There are no free lunches?” Well, there is little, if anything, free today, especially a fast way to make money in real estate. For the time being, the days of slapping a sign in the ground and voila you have three offers are a fond memory. In many markets, the sign in the ground has a better chance of sprouting roots and growing into a tree than it does generating a ready, willing and able buyer quickly.

So, what are the agents thinking relative to an effective way to level the playing field? Why don’t we go after short sales? Oh, how wrong that will be for most. If finding qualified buyers and motivated sellers is challenging, wait till you see what really challenging looks like … enter the pre-foreclosure market.

Short sales are sales in which the outstanding mortgage balance(s) is more than the market value able to be realized were the home to be sold. Owners find themselves in this predicament when they over leveraged the home relative to its value. Lots of folks took loans with interest rates that, when they recalculated, caused the owners to be unable to pay the higher monthly payment. In many cases, when the owners went to refinance the home, they found that the equity to do so was not in the home. Sellers could not make the margins work relative to loan amount to property value ratio. A great many homes declined in value for all the reasons we all know too well. We can play the blame game till the end of days. However, it is far more productive to devote energy to what we can do to move forward.

To say that banks are being cautious when making loans is an understatement. For a bank to accept a short sale from a mortgagee, they are going to do diligent research to ensure that the seller cannot pay the loan and has not a “farthing’s” worth of resources that they can offer to the bank to lessen the short sale. If that seller has a savings account, 401K, stocks, bonds, a co-signer, etc. the bank will vigorously pursue the asset(s) to bridge the amount owed with the amount realized by the short sale.

The paperwork required to justify the bank’s willingness to negotiate a short sale will take the better part of a 16-hour day to complete. Frankly, many sellers needed weeks to complete the bank’s process. In today’s environment where many properties are going into foreclosure, banks would rather find a real buyer and sell the home rather than taking it into inventory. An REO (real estate owned) property costs a bank between 30-60 percent of the outstanding mortgage balance to take that property through the foreclosure process and then to sell it as a bank asset.

The agent who decides to assist sellers with this process had better know all the ins and outs before embarking on the journey. You’ll need to be familiar with the typical bank paperwork, who to contact within the bank to bring a short sale to the forefront (hint: the person calling the seller about their late payments could care less about negotiating a short sale … neither does the mortgage side of the bank.) Finding out who handles asset recovery properties, or as they are often called REOs, are the people who, in most instances, do not want to “buy” the home back through a foreclosure.

Advising a seller as to the best process for handling a short sale is rife with responsibility, not to mention liability. There are many attorneys who specialize in the process and may be the best choice for an uneducated seller and/or agent. The sellers may wonder how they would pay the attorney. However, the attorney will attempt to negotiate his/her fee with the bank as part of the short sale amount. Likewise, the agent’s marketing service fee can be rolled into that short sale amount.

Once the sellers are able to demonstrate to the bank that they are unable to pay the loan, the bank will most likely consider a short sale. If the agent finds a buyer to present to the bank, that buyer had better be golden in every way. They will need to:

  • Have an outstanding FICO score
  • Have irrefutable documentation that they are ready, willing and able to close
  • Remove contingencies if the bank wants to sell as is, and that is common
  • Have a signed offer in hand to present to the bank

It is incumbent upon the agent to provide the bank with compelling proof of the value of the home. Offers that do not match up with the real value of the property are a waste of time for all concerned and will do nothing to endear the agent with the bank. The bank is not interested in dealing with an agent that they perceive to be marginal, possessing limited skills/understanding of market values.

It might be worth noting that the larger bank’s asset recovery personnel may want a resume from any agent with whom they do business. They’ll want to know if the agent has a working understanding of the ins and outs of pre and foreclosure processes. With the amount of work at the doorsteps of the larger banks relative to mortgage holders in trouble, the banks have neither the personnel nor the inclination to “educate” agents on how to work with them to close a sale, or for that matter, handle a property in the bank’s inventory. They look for people who understand the bank’s requirements (most are quite similar) and get the job done.

With all the additional education needed to get up to speed on how to handle short sales and other pre-foreclosures through to foreclosure properties, it makes no sense that an agent who is not profitable should take his/her eyes off generating business through readily available channels: FSBOs, expireds, target marketing, SOI, door knocking, etc. Trying to get ready to get ready to feed, clothe and house one’s family through some kind of nirvana shortcut is back to believing there are free lunches, the Easter Bunny brings the colored eggs and the guy with the white beard is coming with that Lexus … .

If an agent is thriving and wants to broaden his/her knowledge of the industry by learning another segment or specialty, then that’s a good thing. However, diverting from what needs to be done today, i.e. generating revenue quickly, to learn a complicated, risk-filled new business, will ensure failure. The lifeblood of a successful real estate agent is referrals, prospecting and salable listings. Everything else is gravy. You’re not ready for the gravy if there is nothing to ladle it on!



I envisioned myself as one of Barrie’s top Real Estate Agents

It’s not that I didn’t want to be successful. I thought about it all of the time.  I envisioned myself as one of Barrie’s top Real Estate Agents. I had a nice collection of clients, a decent data base, a pretty office with a window, and spent many hours sitting behind my desk waiting for the magic to happen. I had constant thoughts of how well I ‘should’ be doing based on my positive outlook and well written business plan.  But there was a problem. My numbers were not where they should have been. Somewhere along the line, there was a major disconnect. It wasn’t until I sat in Chris Leader’s class and actually opened my ears and mind to the possibility that I wasn’t doing all that I could be. I learned that I had Analysis Paralysis…I spent too much time thinking, and not nearly enough time actually ‘doing.’  Chris’ REAL LIFE lessons affected me to the core – He taught me that being successful in Real Estate has so much more to do with building strength and character than any other daily task or routine that we must do (it’s a lot easier to pick up the phone or start a conversation when you have the inspired confidence to do so!). Chris gives so much of himself in each and every class…He inspires his students to go within themselves and to give back a quality of caring that is so rare these days.  There is not another Real Estate course that is as well rounded as Leader’s Choice. At the end of the day, each and every one of us has learned how to care more, to give more, and in turn, to receive more. 

Regards,
Skye Woolston
Sales Representative
Prudential LeClair & Associates
Realty, Brokerage



Thank you for all your effort and help

November 26, 2007

Mike,

Thank you for all your effort and help. I completely enjoyed the course and will highly recommend it and you to anyone I come in contact with. Have a great year. I will be in touch from time to time.

Thank you,

Lowell Vancil
Branch Manager RE/MAX of Rome
Cedartown & Rockmart Offices
Graduate Real Estate Institute
Accredited Buyers Representative
Accredited Sellers Representative
Leaders Choice Shinning Star
Realtor



Maxwell Realty - Calgary, AB - Session 5 - Leader’s Light

Dear Leaders:

If you’ve made it this far, it means that you are a true winner willing to invest in your success. Now it’s time to be sure that you are bringing prospects’ homes to market in the right way. A home that will not sell is not a listing, it is a liability! If you are carrying some “liabilities,” use what was learned this week to reposition the properties so that they’ll sell! Expired listings ruin your reputation, and you’ll rarely, if ever, get a referral from a seller whose listing expired. Beat last week’s stats!  Click here to download Leader’s Light Session 5 PDF

Dwayne Groome



Barrie Open - Barrie, Ontario - Session 7 - Leader’s Light

Dear Leaders:

There are just two more sessions till graduation. The highest production in many programs happens between weeks 7-9. Why? Because most of the pieces of the success puzzle are already in place. You know what to do to separate productivity from activity, schedule an appointment when you want one and to handle objections like a pro. Practice makes perfect. We remember what we do most and forget what is neglected. If you are happy with your production to date, I am happy, too. If you need to do more, do it.   Click here to download Leader’s Light Session 7 PDF

Finish strong!

Chris Leader



Prudential Zack Shore Properties - Tom River, NJ - Session 4 - Leader’s Light

Dear Leaders:

I do hope that you and yours had a wonderful Thanksgiving. I had a bit of a stressful time. My husband had three stints (sp?) put in and was in the hospital for a couple of days. Doctor said that if he had a heart attack instead of chest pain, he would most likely have died. The blockages were that bad… One artery was 99% blocked. They call it the “widow maker.” Well, I am still here and not a rich (well, not rich, just more comfortable) widow, so you’re stuck with me for a few more weeks can’t wait to see all of you in the morning. Click here to download Leader’s Light Session 4 JPG

Let’s pray it will be a great stats week and make Kevin really happy!

Warm regards,
Marylyn B. Schwartz



Virtual Properties - Duluth, GA - Session 9 - Leader’s Light

November 23, 2007

Hello Gang!

Finally, Free at last, I’m Free form Mike at last! You really think you can get us out of your system that quickly!

Seriously, I’m going to miss seeing you every Wednesday. You all made me feel right at home with all of you and I am very excited with your results and futures in Real Estate. Stay close and let me know about your successes and when you have challenges I can help with.

Last week was fun and lots of celebration. Keep your momentum going; stay focused on prospecting and presenting. Keep praying and stay close to the truth. Be honest with your clients and customers and always “treat them as if they feed, house, and clothe you, and they will.”

Stay posted on the “One a Week Club” and Mark’s monthly conference calls. Use our “Blog”, your “Blog”, and share with everyone. Click here to download Leader’s Light Session 9 JPG

Your Servant Trainer,

Mike Collard



Re/Max NW - Kennesaw, GA - Session 9 - Leader’s Light

Hello Gang!

To the strong, persistent, patient and committed, to you I take off my hat and bow down in homage and praise.  You deserve the just rewards that your hard work, faith and commitment have produced.

To receive you had to give of yourselves first; unselfish servitude, unrelenting passion and commitment to being the best you can be.  I admire and I’m inspired by you.  Thank you for the privilege of being a small part of your success.  Stay close and know I am just a call or note away whenever I can help or just be a friend or sounding board. Click here to download Leader’s Light Session 9 JPG

Take time to enjoy the journey with others who care and are needing caring.

Your Servant Trainer,

Mike Collard



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